I've heard the critics of Hampton Roads Transit (HRT) make the argument a couple times, "If you think HRT Staff cares about mass transit, just look at their parking lots." I've relayed that argument to HRT before, and something is in the works to deal with it.
In the pipeline is a program to provide incentives for HRT Staff to take transit to work. It would operate similar to the current carpooling program, where small gift cards would be rewarded after x number of documentable trips. (With HRT, the usual method is to turn in a bus transfer from the trip.)
Already for HRT Staff:
1. There's the "Ride A Mile In My Shoes" Program, which periodically requires Staff to ride. (The requirement is more stringent in some departments than others.)
2. They can ride for free by displaying their HRT ID badge.