It's being considered by Ryanair. Ryanair, an Irish low fare airline that's the European equivalent of Southwest Airlines, is considering 10 Euro service to the United States. http://cbs2chicago.com/watercooler/ryanair.transatlantic.flights.2.854744.html
It's part of European jargon to say "Let's do a Ryanair". They're well-known for offering extremely low fares on some seats as a lead-in on chosen routes. Ryanair's website is at http://www.ryanair.com
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