Just as we head towards our first-ever November City Council elections, the Virginia Beach Taxpayers Alliance (VBTA) got a kick in the crotch: the Return On Investment (ROI) for Tourism was up 4 cents on the dollar in 2007. http://hamptonroads.com/2008/05/want-more-tourism-dollars-think-yearround-beach-officials-say
Arriving at the Convention and Visitors Bureau (CVB) offices yesterday morning for the TPPC meeting, Dr. Agarwal was sitting in the reception area. Now I know why. Copies of the annual Report should be made available at next Thursday's (June 5) Resort Advisory Commission (RAC) meeting. I'll be sure to get a copy and see if I can mine it for a follow-up post.
Last year the RAC was told the numbers were so good that the only way they could go was down in 2007. Total visitors did slip slightly, but increased spending by those who came brought up the ROI.
Now when VBTA Council candidates attack the Resort Area (a given), all their opponent has to do is point to the ROI.
UPDATE: the Report is available at vbgov.com Just go to the CVB's page and it's on the right hand side.